History of the Escalator

Imagine a moving stairway.

At about the same time that Elisha Otis was figuring out the safety brake that would make elevators for public use practical, others were tinkering with the moving stairway contraptions that would evolve into the modern escalator.

The first escalator-like machine appeared in the mid 19th century, two years after the first passenger elevator. In 1859, Nathan Ames of the state of Michigan in the United States invented something he called Revolving Stairs, enshrined in history as US patent number 25,076, and generally acknowledged as the world’s first escalator. But Ames was unable to put the invention into practical use; he died in 1860, and in fact the thing was never built. The installation design formed an equilateral triangle that required passengers to jump on the stairway at the base and jump off at the top.

The earliest working type of escalator was patented in 1892 by Jesse W. Reno, and was actually introduced in 1896 as a novelty ride at Coney Island, a theme park in New York. Also during that decade George H. Wheeler patented a moving stairway with a moving handrail and flat steps that had to be boarded and exited from the side. Charles D. Seeberger bought Wheeler’s patent in 1898 and went to work at the Otis Elevator Company developing the first step-type moving stairway. It was Seeberger who created the name “escalator”, from the word scala (Latin for steps), and the word elevator, which was already in general use in the US by this time, and registered it as a trademark for a moving stairway.

Around the same time, moving walks made their debut, most notably in the form of special demonstration exhibitions at the Chicago Exposition of 1893 and the Paris Exposition of 1900.

Both Reno and Otis would emerge as the two driving forces behind escalator development. In 1900 Reno raised the problematic heel of the inclined wheel tread, and succeeded in the practical installation of cleat-type moving stairway in an elevated station in New York City. In that same year the Otis Company exhibited a step-type moving stairway at the Paris Exposition, and later brought them back to the US and installed them in a department store in Philadelphia. In 1911, Otis absorbed Reno and became the sole manufacturer. The company sold both step-type and cleat-type escalators and between 1900 and 1920 installed some 350 units, mainly at department stores and public transport institutions.

In the 1930s Mitsubishi Electric Corp. entered the escalator business, and began installing the devices in department stores and other major facilities in Japan. By the turn of the millennium the company has emerged at the forefront of escalator innovation and design, culminating in the spectacular multiple spiral escalator installation at the Forum Shops at Caesar’s Palace, Las Vegas.

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5 Boards Every Pinterest Business Page Needs

Before you create a Pinterest business page, it is essential that you think about who you are trying to reach and what boards will help you best communicate your business goals and brand to your audience.

Unfortunately, not enough is said about Pinterest boards or how important it is to develop a Pinterest content strategy before you start pinning.

The sad fact is that most people just don’t know how to use Pinterest for business and as a result jump in without a clear idea of what they want to get out of their Pinterest business page.

While I’m not denying the importance of pins for your Pinterest marketing, your boards are the first thing that visitors to your Pinterest page will see when they arrive, not your pins.

In fact, when it comes to branding your business and growing your followers on Pinterest, I would go as far as to say that the boards you build and how you name and populate them are the key factors in making your Pinterest business page fly or flop.

Done right, the correct mix of Pinterest boards can capture your followers’ attention, increase engagement and build credibility for you and your business.

Your Pinterest boards can help you create a lifestyle around your brand and transform your Pinterest marketing into a lead and sales generation machine.

Here are 5 boards every brand or business must have on Pinterest.

#1. Business-Related

The chances are that when a new follower comes across your Pinterest business page they won’t know who you are or what you do.

It’s therefore essential to have one or more business-focused boards to offer followers an inside peek at your business and give them a feel for your company’s culture, products, services, and vision.

Such boards work very much like an About Page on your website and should be the first board on your page or at least in the top row because of the way visitors view your Pinterest page.

You could call this Pinterest board “Your Business Name” and feature photos of your offices, staff and partners if appropriate.

If you are a personal brand then naming your board “My Story” is a powerful way to showcase your journey and engage potential customers.

#2. Inspiring Quotes

Image quotes are hugely popular on Pinterest and are one of the easiest ways to communicate your brand’s message.

Are you in the health and wellness industry? Are you a travel agency?

Do you blog about positive living, leadership or parenting topics?

Choose quotes that are positive, inspiring and on-message so that your followers get a sense of your brand values and what makes your business tick.

Everyone should include motivational quotes on their Pinterest business page but taking the time to create a board with relevant and specific quotes that match your business activity will get you better results and help you stand out amongst a sea of “me-too” brands on Pinterest.

#3. Blog Board

If you have a blog for your business (and if you don’t then you really should consider blogging to get more traffic to your website) then you must have a board that contains all your blog posts.

Remember, you will only get traffic from Pinterest if you post your own content and link it back to your website, product page or sales page, rather than repinning other people’s content all the time.

A report by RJ Metrics reveals that 80% of pins on Pinterest are repins, which demonstrates the incredible virality at work on Pinterest. Whilst repinning information is important for sociability and to provide value to your audience, it does beg the question – just whose content are these 80% of Pinterest users pinning?

Make sure you fall into the 20% of content creators on Pinterest by creating and pinning your original content at least 30% of the time, starting with your own blog posts.

Depending on the amount of content you have, you could create a single Blog board for all your blog posts or many different themed ones like on Jeff Bullas’ Pinterest page.

#4. Video Board

http://www.flickr.com/photos/venosdale/

The rise of the visual social media network is one of the major trends in recent years. Pinterest and Instagram are two of the biggest players worth mentioning but in 2013 we also witnessed the launch of Vine, Twitter’s micro-video service, and the continuing surge ofYouTube.

Video is one of the best ways to connect with your audience and give them an insight into you and your business. Adding a variety of multimedia to your Pinterest business page also makes it more interesting and improves the overall customer experience.

Although video is very popular on Pinterest and it is super easy to pin videos directly to Pinterest from sites like YouTube and Vimeo, video is still highly underutilized.

Even if you haven’t got started with your overall video marketing strategy, it’s worth creating a video board. Call it “Your Business Name TV” and post simple “talking heads” style videos of you speaking to camera, introducing your employees or discussing the benefits of your products.

You could also produce short instructional videos using Camtasia for PC or Screenflow for Mac, which will record your screen and your voice but not necessarily your face.

This is particularly useful for service-based businesses like accountants, business coaches or web developers because it allows you to demonstrate your area of expertise, build credibility and connect with prospects. Do it well and they may even go on to do business with you at a later stage.

#5. Trending Topics

Trending topics include popular categories on Pinterest such as fashion, beauty, travel, food and home decor but also cover seasons of the year, special events and holidays like Christmas, Easter or Valentine’s Day.

These topics dominate Pinterest and can be a great way to attract new followers to your Pinterest business page who wouldn’t normally find you.

http://www.flickr.com/photos/fixedgear/

Start paying attention to what is trending in the media or what is popular at the moment and fit your boards around these topics.

Think of ways to position your content so they fall into one of these themes even if they are only loosely related to your business activity.

For example, a health and wellness business could create a summer or winter board containing seasonal recipes, best workouts to get in shape at that time of the year or exotic places to visit in order to relax and rejuvenate.

Similarly, a realtor could promote places of interest or restaurants in a particular city or they could highlight the natural beauty of the local area throughout the year in order to attract potential buyers to their Pinterest business page.

Finally, keep analyzing what content is working well for your marketing on Pinterest and be prepared to prune your boards or change things if you’re not getting results.

It’s worth remembering that your audience on Pinterest does not want to be presented with a replica of your website or a catalogue of your products. They also do not want to be promoted to constantly.

Why and How You Should be on Pinterest, Even if You Haven't Joined Yet

As an online business owner, you've likely heard a lot about how Pinterest can drive online sales. But maybe the thought of using yet another social network seems daunting and time consuming.

So we've decided to show you just how easy it is to make sure your business is getting the maximum benefit from Pinterest.

Lets start by looking at the most important thing you need to know to get started.

You Don't Need to Be Active on Pinterest

Surprised? While we will look at the benefits of actually having an active presence on Pinterest, the truth is, you don't need to be an obsessive pinner to actually get Pinterest traffic that will convert into sales.

What you absolutely do need to start reaping rewards from Pinterest are the following:

1. Pinnable Images on Every Page

The way you get traffic from Pinterest is by getting your images pinned by other Pinterest users. And in order to get that traffic, you need to have images that people will want to pin.

For example, let's say that you sell fine art like Rich Helmer Photography shown above. Obviously you will have images of your art on your product pages. But don't just stop there. Include photos of your art hanging on the wall of a well-decorated bedroom. Also add a photo of your art hanging in an office.

This will help your ideal customer visualize how your art will look in their home or office. If they like it, they'll pin it to their home decoration or office inspiration wall on Pinterest. Then their followers will have the opportunity to view that image and the choice to add it to their Pinterest collection.

This should hopefully lead to some traffic back to your product page.

Best of all - you don't have to have an active Pinterest account to make this possible. Everything is taken care of you by your website visitors and customers who have their own accounts.

2. Pin It Button

While avid Pinterest users will pin great images at will, casual Pinterest users might need a little nudge in the right direction.

This is where the Pin It button comes in. If you have enabled the Pin It button on your product pages, then people will be reminded they have a Pinterest account and will find it convenient to pin your image to their account like Girl Meets Dress does in the example below:

You can read more about how to add the Pin It button to your Shopify store here.

3. Rich Pins Capability

By taking the few extra steps of adding additional code to your website and verifying it through Pinterest's business resources, you can have enhanced rich pins for your products.

From the visitor's viewpoint, adding a rich pin of your product to their board is no different than adding a regular one.

From Pinterest users who are growing pins by their network, rich pins have the added bonus of including your business logo within search results and an easier to click on link back to your website. You can see what we mean in the image above from the Cookbook Village. To add rich pins to your Shopify store, follow the directions here. 

The Benefits of Being on Pinterest

If you can get traffic that is likely to convert into sales back to your website without having to be active on Pinterest, why would you want to be?

The reason is because a lot of shoppers use Pinterest. This means that if you are on Pinterest with them, it gives you a chance to engage with your target customers and drive traffic back to your website.

1. Setting Up Your Business Account

Fortunately, setting up your Pinterest account is easy. You will want to go to the Pinterest Business Section and click the join as a business button. You will then fill out the applicable details about your business.

If you have a Pinterest account already for your business, but it was set up as a personal account, you can convert it to a business account.

Once you've setup your account, you'll want to add some boards to it. This is simply the way you will organize all of the photos you pin.

For example, if your business caters to pet lovers like Lap of Luxury Interiors pictured above, you could have boards like New Products, Cute Pets, Inspiring Animals, Keeping Your Pets Healthy, Cooking for Your Pet, and so on.

These would be the categories for all of the photos you pin. You can always create new boards down the road and move photos between boards.

2. Sharing Photos

When you're ready to start adding photos to your Pinterest account, you'll want to add the Pin It button to your browser using the extensions or the Pin It bookmarklet.

This way, wherever you are on the web, you'll be able to share photos that your target customers would find interesting to your Pinterest account quickly and easily.

What photos should you share on your Pinterest account? You should include a mix of your own product photos as well as random, non-sales photos across the web.

If you have a blog, you can share images from your posts as well. Whenever you see an image on the Internet while surfing the web, just ask yourself, "Would my target customer like to see this?" If the answer is yes, pin it!

The goal with your boards is to show that it's not all about your business. You want visitors to know that they should follow you to learn more about the things that interest them. Sure, you can splice in your own products, but you want to make it more about other things and less about your own stuff. This will help you attract dedicated followers.

4. Engage with Your Fans

The other thing you can do with an account that helps drive brand engagement and loyalty is interact with those who are pinning images from your website.

When logged in to your Pinterest account, just go to http://pinterest.com/source/domain.com/ and replace domain.com with your website's domain. Then you'll see all of the images people have pinned from it, like these from Pop Chart Lab.

A simple thanks to those people is all you need to do to show that you are involved with your community.

How do you use Pinterest to drive traffic to your business and gain fans?

Tips on how to Prevent Escalator Accidents

Escalators indeed have made our lives easier in climbing up and down through different levels. We can get to whatever floor we like, faster and without exerting so much effort, people are spared from having to wait in line just to get into elevators. Indeed, escalators have given enough advantages that made the daily tasks of several people a lot less difficult.

• Be aware of the other persons who are riding the escalator with you; be on guard in case a person ahead of you accidentally falls.
• Use the handrail, holding onto it could reduce the risk of slipping or tripping over the moving st
• eps.
• Never go beyond the lines at the edge of each step, there would be risks of entrapment if you place your feet beyond it.
• Children are at greater risk for escalator accidents. They may lose their balance while on it so adults should be around to secure them. It is also not advisable to let children on strollers, walkers, or anything on wheels to ride the escalator because it would put them at greater risks.

Beautiful Escalator,And Wonderful Safety Brushes

Each escalator should install Escalator Safety Brushes

www.aoqunbrush.com

Your Safety Brushes Specialist

Mind the gap, especially on Escalators.

As I got off the Underground an elderly woman was slowly trailing behind me, pulling a suitcase. I got one of those little mental flashes that said, “Let her go. Watch her.” So I stopped and fiddled with my pack and suitcase until she was in front of me. The woman went around a corner and I lost sight of her briefly. Then I saw this flash of movement off to my left. It was a middle-aged guy making a Superman-like leap up onto the escalator. I swear he made five steps in one bound. It was to rescue the elderly woman, who had fallen backwards and was lying all twisted as the escalator moved her slowly, inexorably upwards. She hadn’t made a sound. I made my own five-in-one leap and slapped the “emergency stop” button at the bottom of the escalator. By then he had helped her up and was escorting her back down. She had a teeny little scratch on her forehead and seemed a little flustered but of course very British: “I’m all right, thank you.” The man went up to get her suitcase for her. A couple of airport staffers came running down, probably having seen it happen on camera. (Britain, birthplace of “1984,” is the most-surveilled country in the world.) I was telling the woman she probably ought to sit down for a moment to collect herself. “I took a little fall myself about six weeks ago, and it shook me up for a few minutes,” I said. She nodded vaguely. “Yes, I suppose I ought.” A glimpse of my future?

All Escalator should have this as below 

How to prevent the escalator accident?It is important to our safe!

Story: 
This is a story that comes with a cartoon picture showing a child's foot getting stuck in an escalator because of her tiny shoes, claiming that one needs to be very careful with children while moving on an escalator as they are often prone to such accidents.

Analysis:
This particular story questions escalator safety, highlighting the accidents of children on escalators started spreading through emails few years back. It is a fact that everyone needs to take care of. Children have suffered injuries because of their shoes getting stuck in escalators, especially at the busy public places like railway stations and shopping malls. The video on the right explains how escalator accidents can happen.

According to a 2009 report of CBS News, about 10,000 people are prone to serious escalator accidents every year, out of which many are children. There have been many cases reported about children injured in escalators over the past few years.

Escalator Safety Brush is the necessary to the escalator.

it can keep people far away the escalator gap

Which Safety Brushes Manufactory is the best in China?

In China ,Aoqun Brush Industry Co., Ltd. mainly focusing on high quality and unique Escalator Safety Brush .

Physical Characteristics
●　Brushes are flagged to provide a softer contact surface for riders and their clothing.
●　Brushes are pitched downward to discourage the retention of liquids and other contaminants along the brush surface.
●　The leading edge of the brushes is chamfered to create a 90 degree orientation to the step surface.
●　Highly durable and weather resistant and antirust.
●　Unique flexible designs allow transition curves to be formed on-site.
●　Product is supplied to exact length and ready for quick mounting on escalator.

If any interest ,feel free to contact me .

Have a good day !